The Sound Was Brown At Pachanga Fest in Texas!

FROM JUAN: Friends, today I’m welcoming another amiga to the Juan of Words familia.  I know you will embrace Byrdie Franco as a contributing writer and a fresh new voice on Juan of Words.  This past weekend Byrdie attended Pachanga Fest in Austin for us (I know what a sacrifice, jaja!) and here is what she had to report on the very unique and very Texas event.    

If you search the word pachanga on your search engine right now you’ll find that this single word can mean several different things.  For some it might mean a genre of Cuban music.  To others an ex-friend or even a traitor.  Es más in some cases the word could also be interpreted to mean a cat… yes, as in a gato.  Some definitions refer to the breed of cat pachanga!  Now there’s a unique breed of cats and a name for your furry friends.  I like cats, so yeah, that was pretty exciting information for me!

The one definition that probably applies best today, however, is also the one we are most familiar with anyway.  I am referring to pachanga defined as “a Spanish slang word meaning to party hard, normally with many people; to rage.”

Yup, I’d say that’s pretty accurate.  Which is also a pretty good explanation of what happened during part of my weekend this past finde.  I attended Pachanga Fest in Austin on behalf of Juan of Words and well, let’s just say there was some pachanga fun had by all!

Pachanga Fest is the brainchild of Austin native Rich Garcia and this year marked the sixth anniversary of the event.  The music festival was headlined by Tejano-Norteño group Intocable.

“The Pachanga lineup includes rock, alternative, Tejano, Mariachi, cumbia, salsa, electronic, funk, hip-hop and indie rock with one singular theme, the sound is brown,” says Garcia.

The sound is brown indeed!

In fact, it wasn’t just the sound that was brown at Pachanga Fest.  The food and art were pretty Latino-centric too.  Here is one example of authentic jewelry from Jalisco.  The designers were on-site displaying their artwork.  Some of these pieces may take as little as 30 minutes or as long as one week to complete.

pachanga fest texas juanofwords byrdie franco

While surfing through the vendor booths I came across an artist that we are all probably more used to seeing on the stage rather than in the merchant space.  I’m talking about rapper, comedian and actor Chingo Bling of course.  Chingo was there promoting his own clothing line Cancun Life.  He also sold tamales from his very own food truck.  Now that’s an entrepreneur for you!  Chingo has performed at Pachanga Fest in the past.


Rain or Shine, There will be MUSICA!

What was disappointing about Pachanga Fest this year was the weather.  It rained.  And it poured!  At one point, I wasn’t sure if la gente, including myself, were going to stick around.  We did and more Tejanos actually showed up. By the end of the event it was a packed house!  Here are some of my pictures and video from Pachanga Fest:

pachanga fest texas juanofwords byrdie franco

pachanga fest texas juanofwords byrdie franco

Byrdie Franco-Rocha AKA @ByrdieFranco is a marketer and entrepreneur and recently launched her personal blog Follow Bydie on Twitter at @ByrdieFranco.  

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