becky g covergirl juanofwords

It’s always nice to see good things happen to people you feel really deserve it.  A couple of months ago I told you about Mexican-American up-and-coming teen rapper Becky G.  Well today, I opened my email to find some really cool news from a friend in the beauty industry (yes, I do actually have friends in the beauty industry… okay, well maybe just one… or two).  Anyway!  It turns out I’m not the only one who thinks Becky G is a huge star in the making.  That’s not even taking into account the fact that JLO already gave this mexicana her blessing too.

I don’t think it gets much better than that.

Here’s some more info from the presser:

16-year-old Becky G. is joining a lineup of successful and inspiring global beauties like P!NK, Sofia Vergara, Queen Latifah and Ellen DeGeneres, as a COVERGIRL.  Becky G is an accomplished singer, songwriter and rapper with a unique street style.

“She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the COVERGIRL brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her into the COVERGIRL family.”

Becky recently wrapped her first COVERGIRL shoot and will be appearing in national TV and print advertising for the brand this summer. And it won’t stop there: Becky is super socially-active and maintains a close relationship with her fans, who she affectionately dubs “beasters,” in social media (iambeckyg on Twitter, Facebook and Instagram). COVERGIRL fans and “beasters” will get to know Becky’s easy, breezy personality via original content on the beauty brand’s social properties likeYouTube, which will give a glimpse into her life as a COVERGIRL and rise to stardom.

“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the COVERGIRL brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her into the COVERGIRL family.”

I’ll say it again.  I’m a fan and I expect big things from Becky G!