Northgate González Market Strikes Official Partnership With 2022 MLS Cup Champions Los Angeles Football Club
— Premier Mexican Grocer to Bring Authentic Mexican Food Experience to Stadium Fans —
ANAHEIM, CA — March 13, 2023 — (NOTICIAS NEWSWIRE) — Northgate González Market today announced it would bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup Champions.
The partnership includes operation of Northgate González Market at all BMO Stadium events, including all LAFC home games.
“This partnership connects two brands that Angelenos love and a shared passion for the game of soccer” said Northgate Market’s Co-President Oscar González. “We are excited to bring our authentic Mexican food offerings to the LAFC fans and delight our loyal customers with unique, once-in-a-lifetime experiences.”
LAFC is Major League Soccer’s reigning champion playing its home matches at BMO Stadium, the premier outdoor arena at Exposition Park in the heart of Los Angeles. The LAFC team captain is Carlos Vela, one of the biggest names in MLS and an international soccer star from Mexico.
“We are extremely excited to welcome Northgate Market to the Black & Gold family,” LAFC Co-President & CBO Larry Freedman said. “Northgate Market is a brand that shares our values and commitment to Los Angeles.”
As part of the category-exclusive partnership, Northgate Market will take over the South Side Market and convert it into a Northgate Market Mercadito, offering all guests delicious and authentic Mexican “grab and go” items. Fans can grab their favorite freshly made Guacamole and tortilla chips, crunchy chicharrones, refreshing aguas frescas, duros de harina, fresh-cut fruit, and a variety of Northgate Market’s signature salsas.
Northgate Market will also have a Torta Stand on the stadium's south side serving Tortas de Carnitas.
There will also be a separate guacamole station serving the executive suites area, where VIP attendees can order) the freshest Guacamole.
“This partnership will allow us to provide the best in-stadium Mexican Food experience in Los Angeles. We are thrilled that our customers will enjoy the food they love at BMO Stadium and delight all soccer fans and concertgoers. This is key to our strategic initiatives of continuing to expand our brand through our authentic food,” said Mike Hendry, executive vice president of Marketing and Merchandising for the Mexican grocery chain.
He added, “Our customers will get the opportunity to participate and win suite tickets and game tickets, along with special VIP experiences like walking down to the field during the players’ warm-up sessions, autographed memorabilia, and food vouchers for the Northgate Market Mercadito in the stadium.”
About Northgate González Market
Northgate González Market is a premier Southern California supermarket chain that caters to the Mexican and Latino communities. Family-owned and operated, and headquartered in Anaheim, CA, Northgate Market operates 43 high-volume stores in Orange County, Los Angeles, San Bernardino, and San Diego counties, providing the highest quality merchandise, fresh and prepared foods, and excellent customer service. Learn more at www.northgatemarkets.com
About the Los Angeles Football Club
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters Shield Champions, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.