PRODU Reportajes: The influence of Pop Culture on Multicultural Advertising
— Special Report about ANA 2021 Multicultural Excellence Awards —
MIAMI, FL — November 30, 2021 — (LATINX NEWSWIRE) — Hispanic agencies continue to show that they can raise the bar for creativity even further. This time their work was distinguished at the ANA 2021 Multicultural Excellence Awards, where alma, Conill, and Dieste were recognized for achieving authentic connections with campaigns for their clients during the pandemic.
Successfully sending a message that was not only related to the moment that Hispanics were living, but that transcended and reached everyone, was part of the mission set out by the award-winning agencies.
“Heroic advertising messages during the pandemic helped establish very close bonds between brands and consumers in times of uncertainty,” highlights Liz Unamo, editor of Hispanic & Multicultural Advertising of PRODU, and author of the new special edition of PRODU Reportajes, “The influence of pop culture in multicultural advertising”.
Unamo makes an analysis of the awarded work by ANA that also includes the opinion of leaders of the Hispanic agencies responsible for these campaigns: Jorge Murillo, VP, creative executive director of alma; Gustavo Sarkis, CCO of Conill, and Abe García, creative executive director of Dieste.
This report is included in the section “Thought Leadership+ Insights”, a content portfolio featuring the ANA Multicultural Excellence Award winners to gain insight into best practices via event recaps, thought leadership POVs, case study presentations, and more.
See the full report here
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.