Juan of Words

For US Hispanic Marketers: Abuelitas to the Rescue

Tell me these abuelitas aren’t adorable?!  I fell in love with them the first time they came onto my television screen, entre novelas of course, the other day.  They remind me of so many señoras in my real life it’s not even funny.  Even a little bit of my own abuela who sadly is no longer with us, but whom in her day was definitely as spunky and fun as these abuelitas.  ¡Hasta más diría yo!  

blue bell ice cream abuelitas
Las abuelitas de Blue Bell Ice Cream

Also great for these commercials, in my opinion, which coincidentally were filmed in San Antonio, is that they’re promoting something I love: ice cream.  Not just any ice cream tampoco!  The Texas-based Blue Bell Ice Cream Creameries, which first opened their doors in Brenham, Texas in 1907.  They’re still making ice cream for the world from Texas today.  ¡Ajua!

I’d say these new ads certainly deserve a nod as another example of brands “doing it right” when it comes to targeting the US Hispanic market.  They made me feel right at home, like I was sitting at the vecindario with the ‘ñoras!  You can’t ignore that.

So my favorite lines from the ads:

“Los helados Blue Bell están hechos a la antiguita…” 

“Las de limón le gustan a Simón, pero ya se quedo con las ganas.  ¡Se las comio su abuela Chana!” 

¡Bien hecho! 

This is not a sponsored post.  I did not receive any compensation for the content of this entry.  All of the opinions are my own. 

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