Juan of Words

Hey Levi’s, Real Women Have Curves!

So apparently the folks at Levi’s have never seen the movie Real Women Have Curves starring America Ferrera, Lupe Ontiveros and Ingrid Oliu.  Why?  Because had they watched this comedic drama of a runaway hit, they might have avoided themselves a little, or a lot of the hot water their currently in for putting out their most recent “Hotness comes in all shapes and sizes” ad for their Curve ID line of jeans.

Levi's latest Curve ID jeans ad. Are those really three different sizes?

At first glance the message seems harmless and positive enough… but take a closer look.  I bet you were wondering the same thing most people have been – what three different shapes of women are they talking about?!  Save for the extra “junk in the trunk” on the last two models, they all seem to be about the same size.  Nombre, pues como diría mi abuela… ¡tiene más carne este hueso!

Certainly on the runways these three different sizes might be drastically different, but in the real world (or at least in the states) the average woman‘s jean size is a 14.  Come on Levi’s, you can do better!

Here’s some motivation for you all to get started!

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