us hispanic market

William Levy: Is He Our New Cuchi Cuchi Charo?

william levy the new cuchi cuchi charo commercials juanofwords

William Levy by Sabritas.

I told you how William Levy made my TV screen sizzle – not to mention Anjelica – a couple of months ago, with his first US TV commercial opposite M&M’s Ms. Brown.  Now, it seems the Cuban heartthrob is all over the place, promoting ATT’s Uverse, Sabritas, the HTC X, Pepsi’s new mango concoction, and who knows what else.  His participation in every commercial is pretty standard – wear tight clothing, bat your eyes at the camera, and deep breathe a couple of words to the women on screen.  Some of them actually faint after he does, LOL!

But before you get to the videos, which was your main reason for visiting this post today anyway – I know, it’s okay – let me ask you one question.  Is William Levy turning into our new Cuchi Cuchi Charo?  The male version of course.  And if so, what does that say about where we are as a society?

I’m probably over analyzing things again, pero ya me conocen.

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Of Course ‘People En Español’ Picks William Levy as the Sexiest Man Alive in 2012!

william levy sexiest man alive 2012

As if any of the rest of us guys ever had a shot at this title.

Nimodo que escogieran al verdulero de la esquina.  Or este pobre tonto for that matter.  Who else was People En Español going to choose for this year’s “Sexiest Man Alive?”   William Levy has pretty much taken the US entertainment industry by storm after turning the dance floor on fire on Dancing With The Stars.  The question now is how bright will his star shine?  And for how long?

Other celebs on the list of the “World’s Most Sexiest” men include David Zepeda, Fernando Colunga, Prince Royce, Fabián Ríos and Sebastián Rulli.

I’ll assume somebody forgot to send me my invitation for this issue, this year.  LOL!

William Levy: He Can Make Even an M&M’s Commercial Sizzle!

William Levy mm commercial juanofwords

The hot and heavy couple of William Levy and Ms. Brown.

Pos since Elizabeth Gutierrez hasn’t been able to seal the deal.  Even after having two kiddos with the Cuban heartthrob who seemingly is the new Latino toast of the town in Hollywood – rumored to be starring in an upcoming Tyler Perry movie and to be heavily courting the lead role in the film adaptation of the 50 Shades of Grey book – Mars, Incorporated has decided to step up and find Mr. William Levy a, let’s say, more suitable companion.  Unless you’re living under a piedra somewhere chances are you’ve already seen this hugely popular 30 second commercial either online or on television.  It really is quite a genius advertisement!

Not only because of the crossover, bicultural appeal, but also because of the pure chemistry between Ms. Brown – the chocolate M&M – and William.  They literally set the screen on fire.  Either that, or how else can one explain the online craze over this one single commercial?

Anjelica and I watched it for the first time together.  This was her exact reaction, and I quote: “Wow, that’s a good commercial!”

It’s a Rainbow! It’s a Piñata! No… It’s The Urban Luchador!

And he’s now taking your questions.  No, seriously!  My friends at Jarritos recently introduced me to this, their latest and probably their most colorful spokesperson ever, the Urban Luchador!  At first, I was a little confused.  Who is this vato?  Why is he dressed like that?  ¿Ta loco o qué?  Then it hit me.  He’s not crazy.  He’s in a constant state of culture shock!  ¡Está norteado el guey!

jarritos urban luchador

The Urban Luchador, fueled by Jarritos!

At least that’s my explanation for his crazy antics.  He’s not from here you know, LOL!  Pero in all seriousness, just for fun, what do you want to know about El Urban Luchador?  Let’s put together a list of questions for him.  Maybe the 60-plus year old Mexican soft drink company will have him answer a couple of them for us… on video even?  They’ve agreed to at least have him review our questions.  ¡Miralo!  ¡Qué fancy!  Pipirisnais, the Luchador, jajaja!

Leave your questions for this very Hecho en México spokesman below, and you guys have a great Friday!

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Burger King Turning On the Sexy With Sofia and Salma

Y’all remember these spoofs of Burger King with Anjelah Johnson on SNL, right?

burger king getting sexy with salma hayek and sofia vergara

Anjelah Johnson on SNL as a "King Burger" employee.

Well now the fast food chain is employing two super star Latinas to help them do a little revamping of their image, among a host of other celebrities including David Beckham and Steven Tyler.  It seems Burger King wants to be known less for their “colorful” – I heard that word the other day and it cracked me up – restaurant staff and more for being a “sexy” fast food brand.  Is it working?  Pues quien sabe, but their ads are pretty awesome!  Click on the images to see the videos – for some reason I could not embed them from YouTube. 

Burger King getting sexy with Sofia Vergara and Salma Hayek

I love the look on the kid's face, jajaja!

Who wouldn’t want to be that kid?!  Sofia, I want a chicken nugget too!!

Burger King getting sexy with Sofia Vergara and Salma Hayek

Exuding Jessica Rabbit... just a little bit :-)

Salma is not only drop dead gorgeous and sexy in her English and Spanish language commercials, but she’s also pretty damn funny!

¡Bien hecho BK!

For US Hispanic Marketers: Abuelitas to the Rescue

Tell me these abuelitas aren’t adorable?!  I fell in love with them the first time they came onto my television screen, entre novelas of course, the other day.  They remind me of so many señoras in my real life it’s not even funny.  Even a little bit of my own abuela who sadly is no longer with us, but whom in her day was definitely as spunky and fun as these abuelitas.  ¡Hasta más diría yo!  

blue bell ice cream abuelitas

Las abuelitas de Blue Bell Ice Cream

Also great for these commercials, in my opinion, which coincidentally were filmed in San Antonio, is that they’re promoting something I love: ice cream.  Not just any ice cream tampoco!  The Texas-based Blue Bell Ice Cream Creameries, which first opened their doors in Brenham, Texas in 1907.  They’re still making ice cream for the world from Texas today.  ¡Ajua!

I’d say these new ads certainly deserve a nod as another example of brands “doing it right” when it comes to targeting the US Hispanic market.  They made me feel right at home, like I was sitting at the vecindario with the ‘ñoras!  You can’t ignore that.

So my favorite lines from the ads:

“Los helados Blue Bell están hechos a la antiguita…” 

“Las de limón le gustan a Simón, pero ya se quedo con las ganas.  ¡Se las comio su abuela Chana!” 

¡Bien hecho! 

This is not a sponsored post.  I did not receive any compensation for the content of this entry.  All of the opinions are my own. 

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