How Do You Launch A New Beauty Magazine For Latinas? With JLO On The Cover Of Course!

Glam Belleza Latina Cover Jennifer Lopez juanofwords

This is the cover of the new issue of the new magazine just launched by Glamour.  It’s called Glam Belleza Latina and is targeted to “the next generation in beauty for Latina women. The magazine celebrates Latina culture and its passion for beauty, covering everything from fragrance and skin care, to jet-setter beauty tricks.”

And how do you launch such a magazine for Latinas?  Pos by putting JLO on the cover of course!

Okei… so I don’t know about Latinas, but speaking only for myself now, La Diva Del Bronx will certainly give me plenty of reason to go hunting for this new magazine at the grocery store now.

Happy hunting!

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Ask Juan: Is It Possible To Speak Spanish Quietly?

is it possible to speak spanish quietly juanofwords

Like our cultura, our language is a celebration.

So the other day I just happened to overhear this conversation.  Believe it or not, I wasn’t even trying to listen.  My Metiche tendencies have very purposely been subdued over the past couple of months.  Okay, okay… so not really.  I’ve just been kind of too busy to be as chismoso as usual.  I promise to change that.  I promise!  De cualquier manera at the end of the conversation, which was the only part that I really caught, one person leaned over and asked their lunch partner this question.  They sounded sincerely curious and since I had not caught the beginning part of their conversation I immediately decided it wasn’t even worth getting worked up about.  But the question did pique my curiosity.

Is its possible to speak Spanish quietly?

Now granted the people speaking Spanish in the room were speaking quite loudly.  They were four young people, two men and two women, chilangos or regios from what I could make out, and they were carrying on about some of their friends or acquaintances that had been at some type of event with them recently.  The jokes were flowing, as were the carcajadas, and well, I just gotta tell you, some of their cracks (mostly about their friends or acquaintances who weren’t there) were actually kind of funny.  That’s one of the things I do when eating alone in public places, observe and listen to anything interesting that’s taking place around me.  Hence the metiche part of my personality.  Come to think of it, I think I was chuckling quite loudly, at one point even turning around to smile at them and let them know that I was a Spanish-speaker too and was enjoying their banter.

That’s probably why the pair of curious lunch mates on my other side had all but completely gone unnoticed until they got up to leave and asked that question.

In that moment, when I overheard the question, my eyebrows went up, my eye balls kind of rolled back a little bit.  Their question didn’t really offend me, but in some way it seemed very inappropriate.  Later that day and in the ones after, that’s when my mind seriously began to obsess over the question.  I know, it is possible to speak Spanish quietly.  People tend to think everyone in my family is completely soft spoken.  I guess we are, mostly when we’re speaking English though.  When we use our native Spanish, for some reason, it always seems we can’t help but to raise the volume in our voices too.  I know plenty of others as well who are not as soft spoken in English as we are and who are WAY louder in Spanish.  I mean WAY LOUDER!

Why is that?  I wondered.

Then a thought raced into my mind.  Of course we speak Spanish more loudly!  Like our Latino culturas, our language is all about celebration.  We’re celebrating the fact that we have preserved our language over so many generations.  We’re celebrating the fact that so many of us, across the globe, and across so many borders can speak the same language.  We’re celebrating like that Gloria Estefan song that says hablemos el mismo idioma, dame la mano mi hermano.  Or maybe it’s just the fact that there are so many more words in the romanticism of el español.  Whatever the case, I now had the answer to this stranger’s question.

No.  It’s not possible to speak Spanish quietly.  And even if it were, we wouldn’t want to anyway!

What do you think?  Do you speak more loudly in Spanish?  Why do you think so many of us do?  I’d love to read your perspective on the subject.

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America Ferrera Opens Up About Self Image & Fame On The New Issue Of Cosmo for Latinas

america ferrera cosmopolitan latinas cover juanofwords

America Ferrera

She’s been looking better than ever!  And on the new issue of Cosmo for Latinas, America Ferrera finally opens up about her self image, fame and even Ugly Betty.  The relatively new publication, geared towards the more predominantly English-speaking Latina, in newsstands now, features Ferrera in a candid interview about staying confident, standing her ground, and her own Latina upbringing.

America is one of those Latina celebs you just can’t resist.  Not only is she a great actress, but she’s also a great philanthropist, a caring human being, and a leader in the Latino community.  How can you not love her for that?

Here’s some of what she told Cosmo:

On knowing the role of Betty on Ugly Betty was meant for her from the very beginning: “Anytime I walk into something apologetic or wondering if I’m good enough, I never get it. There’s a certain lack of ownership that people can detect. When I walk in and own it, that’s when I usually get it.”

On her daily struggle in an industry that breeds insecurity: “More often than not, I hate photos shoots and I hate being on the red carpet. I don’t think I’m very well equipped for the scrutiny or the pressure to be perfect, and I don’t think anyone really is.” She continues, “People are saying ‘We love you and love what you do,’ and you’re sitting there thinking, ‘I’m not skinny enough or pretty enough.’ It’s taken a lot of work to get over that.”

On her determination to inspire young woman to learn from her past mistakes: “How much time have I wasted on diets and what I look like? Take your time and your talent and figure out what you have to contribute to this world and get over what the hell your butt looks like in those jeans!”

This is not a sponsored post, but Cosmopolitan for Latinas did bring this new issue to my attention. 

Can Jackie Guerrido Make The Weather Any More Caliente?

As far meteorology goes – never thought I’d be writing that line – ABC has got Sam Champions and his quirky commentary, NBC has Al Roker and his years of experience, and Univision… well, they’ve got something a little more… uhm, shall we say voluptuous.  Yes, compadres y comadres I’m talking about the one and only puertorriqueña Jackie Guerrido.  At 40, she’s been turning up the heat on the weather for years, and Jackie is the official weather woman for Primer Impacto.  

Jackie Guerrido Univision weather girl

Ms. Jackie Guerrido

Sure I’ve known about her for a while, but yesterday for some reason her barely there dress got  me thinking.  Could an English network get away with leaving as little to the imagination as Jackie?  Would they be chastised for sexualizing women if they hired someone like Jackie?  Is Jackie, and Univision for that matter, sexualizing her image for the sake of ratings?  Is it wrong if they are?

Jackie Guerrido Univision weather girl

Weather Woman with Curves.

Not that I’m complaining or anything.  Jackie can wear as little as she wants in my book.  In fact, if you Google her name there’s a whole online community that worships the green screens she stands in front of to deliver her weather reports.  Things aren’t going to poorly for Guerrido either.  In 2010, she won second place on Univision’s version of Dancing With The Stars and the boricua now even has her own line of blue jeans for women.  What do you think?  Are you a fan of Ms. Jackie Gurrido?

See also Why are all Latinas on Spanish-language television so “HOT”?

10 Latinos In Entertainment Using Their Cultura to Work It

The other day I wrote about how seemingly times are a changing for Latinos in the entertainment industry.  At least to me, it seems more opportunities could be on the horizon.  Not only for the artists at the forefront of these changes, but also for the millions of us who have been asking for more adequate representation of ourselves and our cultura in the mainstream media for years.  If in fact we are at the cusp of a new era for Latino entertainment and Latinos in entertainment, then these 10 artists are definitely among the many who have been paving the way for these changes.

Jennifer Lopez 10 Latinos in Entertainment

Jennifer Lopez

Jennifer Lopez: On average she’s on the tube four to six hours every week, both in English and Spanish.  That’s not including the countless advertisements in either language that more often than not feature the Bronx born Latina talking about her heritage in some way.  It seems in taking on the job of judge on American Idol JLo has once again become America’s sweetheart.  In Spanish, her television show with ex-hubby Marc Anthony (Q’Viva The Chosen) has introduced Jennifer in a new, much more intimate way, to Latin America and the US Hispanic Market.

Marc Anthony 10 Latinos in Entertainment

Marc Anthony

Marc Anthony: For what feels for the first time, through Q’Viva The Chosen Marc Anthony has opened up and shared more about himself than ever before.  We’ve seen him cry; we’ve seen him get angry; we’ve seen him and Jennifer argue; and most importantly, we have witnessed his commitment to bringing out the best in our cultura hispana for the world to see.  This show alone, which highlights the diversity and far too often overlooked talent in Latin America, is reason enough to earn him a spot on this list.  Even more impressive, Q’Viva is broadcast on both Univision and FOX in English and Spanish without any awkward voice dubbing for translation.

Christina Aguilera 10 Latinos in Entertainment

Christina Aguilera

Christina Aguilera: Though her Hispanic heritage is rarely up for discussion, Christina Aguilera is bringing on the Latin flair every week on The Voice.  In case you didn’t know, Christina is part Ecuadorian on her father’s side.  Her mother is of German, Irish, Welsh and Dutch decent.  And while you won’t hear her talking Spanglish on The Voice, that doesn’t mean Christina doesn’t consider herself a role model for Latinas.  Plus she loves her curves:   “As long as I’m happy in my own skin… that’s all the confirmation I need.  I’m happy where I am, I have a boyfriend that loves my body, I love my body, my son is healthy and happy.  That’s all that matters.”

William Levy 10 Latinos in Entertainment

William Levy

William Levy: The Latin hottie, as ABC introduced the Cuban-born William Levy to US audiences when they revealed their new cast of Dancing With The Stars earlier this month, is definitely no strangers to US Latinas.  He’s the cause of their desvelos and many would likely say the subject of their wildest fantasies.  Even JLo jumped on the bandwagon when she recruited William to play her love interest in the music video for her song, I’m into you.  Yet what makes William unique is that a major US English-language network has recognized his star wattage and appeal, and that they are banking on him bringing in a whole new audience of Latinos to the network.

Kate del Castillo 10 Latinos in Entertainment

Kate del Castillo

Kate del Castillo: How could Kate del Castillo not be on this list?  Not only did she rock La Reina del Sur and that little movie titled Under The Same Moon – I still think she deserved an Oscar nod for that role – but Kate has also appeared on shows like Weeds and CSI: Miami.  Like many mexicanas before her, del Castillo left Mexico for Hollywood.  Only unlike many of her predecessors she seemed to have found critical acclaim as soon as she was cast in her first role.  And yes, even despite that little Twitter hiccup, I’d say Kate del Castillo is one of the actresses to watch out for.  It’s probably only a matter of time before the Academy Awards are knocking at her door.


Salma Hayek: Salma!  Salma!  Salma!  Those curves and that accent have made her a household name despite what she herself at one point identified as the lack of opportunities for Latinos in the entertainment industry.  To counter this shortage of open doors Salma has been creating oportunidades for herself and other Latinos.  She was nominated for an Academy Award as best actress for her role in Frida in 2003, and since then she has signed on to be the CEO of MGM’s Latin themed film production company, Ventanarosa.  Hayek is currently developing projects for ABC as well.  She’s also the newest Latina face on the ‘Got Milk?’ campaign.

Eva Longoria 10 Latinos in Entertainment

Eva Longoria

Eva Longoria: Not only was she one of the most memorable stars on one of television’s longest running shows in recent years, Desperate Housewives, but Eva Longoria has also become quite the philanthropist and activist for Latino causes.  The Texas born Latina founded Eva’s Heroes, a charity which helps developmentally disabled children, in 2006.  She is the national spokesperson for PADRES Contra El Cancer.  Longoria also supports the Clothes Off Our Back Foundation, OmniPeace, the National Center for Missing and Exploited Children, the National Stroke Association, Project HOME and St. Jude Children’s Research Hospital.  Most recently she was also one of the co-producers of the documentary The Harvest, which highlights the plight of 500,000 child migrant farm workers in the US.

Robert Rodriguez 10 Latinos in Entertainment

Robert Rodriguez

Robert Rodriguez: I told you about his new Comcast cable channel, El Rey Network.  Mr. Robert Rodriguez will soon have an entire channel to fill with fresh and interesting new content… by January 2014 to be exact.  The film director has taken on the role of producing original content for the US Hispanic market through El Rey Network.  While it’s definitely a tall order, Rodriguez hopes it will be an opportunity to discover new talent and open new doors for Latinos in the industry.  He’s certainly done it before.   El Mariachi, Spy Kids, Sin City, Machete, and Once upon a time in Mexico are only a few examples of his work and skill.

Demian Bichir 10 Latinos in Entertainment

Demián Bichir

Demián Bichir: He set the internet on fire as soon as he was nominated for an Academy Award as best actor this year.  Though he didn’t win, Bichir definitely raised the bar for what Latinos in Hollywood can achieve.  A Better Life, in all honesty, was not the greatest film, nor was it one of my favorites this year, but despite that Bichir managed to deliver a knockout performance.  His nomination was a beacon a hope for our community, especially because the role he was nominated for dealt with such a politically charged issue – immigration.  If nothing else, Demían’s nomination made the folks at the Academy very publicly choose between “undocumented” and “illegal.”  Fortunately they made the right decision: undocumented.

Sofia Vergara 10 Latinos in Entertainment

Sofia Vergara

Sofia Vergara: Three words.  Saturday Night Live!  Sofia Vergara will be hosting the live show on April 7th for the first time!  I can hardly wait.  Sofia has charmed an entire country with her signature accent and humor on ABC’s Modern Family.  Yet, what most people don’t know about the real colombiana is that she has been a celebrity on Spanish-language television for decades.  She first appeared as a host on one of Univision’s variety shows in 1995, and even then it was clear her personality was meant for much bigger things.  Today, Sofia is the belle of the ball in Hollywood and I’ll reiterate it, she’s making accents very cool and very mainstream.

Ask Juan: Why are all Latinas on Spanish-language television so “HOT”?

The infamous dance.

There’s a reason my television at the office is never tuned in to one of the Spanish-language networks.  Only when it’s late at night or there is nobody else in the building will you catch me watching anything on Univision, Telemundo, Telefutura, or any of the other half dozen canales en español that my dish network service carries.  The reason for this: the Latinas on all of the Spanish-language networks are – in the words of countless individuals who’ve walked in on me while I’ve been trying to sneak in a couple of minutes of my favorite programas, definitely more guys than gals – muy caliente!  

That’s literally what they’ve said after staring crazy-eyed at the television screen for a couple of minutes.  Then there’s the awkward explanation of what exactly it is I’m watching.  Yes, the ladies on Primer Impacto are actually reporting serious news.  Yes, Charytin and the rest of her very cleavage-advantaged and “bootylicious” co-hosts are supposed to be entertainment journalists.  Yes, dancing is an essential part of the job for the women of Despierta América! Much in the same way forced smiles and always looking like you are having the time of your life are a part of the job description for all of the presenters on Good Morning America and The Today Show.  Was the whole Tom Hanks-Chiquinquirá Delgado dance on Univision not explanation enough!?


By the same token, yes, all of the gents on shows like Escandalo TV and Sábado Gigante have to wear their shirts unbuttoned and open at least three buttons down to expose their chest.  Yes, these guys have to wear skin tight pants so as to leave very little to the imagination about just how “big” their packages might be.  Yes, it’s perfectly acceptable for Don Francisco to make inappropriate remarks about his very young and sexy female co-hosts.  So he’s been accused of sexual harassment.  So what!  Yes, all of those women in two piece bikinis sharing a jacuzzi with El Gordo de Molina find him irresistibly sexy, and by default of appearing on his show must do a complete 360° turn to show off their complete and full assets on all sides.  It’s just a part of their brand of entertainment.  It’s the same concept behind Spanish-language dating shows like 12 Corazones.  

It wasn’t really that popular of a show, but the contestants always exposed as much of their skin as possible to win the date.  For the eligible bachelors that meant pants squeezed into so tight they looked like they were about to tear if they bent down just far enough and no shirt whatsoever on their chests.  The ladies kept it classy with skintight, usually tube-topped dresses, that barely made it past their derrières and in which they jiggled just enough so that nothing would pop out sin querer queriendo. Janet Jackson could have definitely learned a thing or two from these chicas!  Then there was the banter.  Every single topic of conversation on the show was innuendo, sexual innuendo, and to be completely honest, that’s what made it so entertaining, as well as one of my guilty pleasures.  It just made for great mindless television.  No se enojen conmigo, it’s just the truth of the matter. I think.


So while it might not be the most appropriate or even the most politically correct activity to take place on such a powerful and far-reaching media as national television, I have a feeling those “HOT” Latinas will continue dancing and shaking what their momma’s gave them until we stop watching.  Those gents will continue bearing as much of their chests as possible, and all of us Latino men on television, regardless of how short, stocky, old, bald, fat, ugly, or naco we might look in real life, will also continue being the “HOTTEST” thing since sliced bread to the women of Univision, Telemundo, etc.  Because, after all, television is all about entertainment and guess what, SEX sells!

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