Jennifer Lopez

New music from Shakira with Rihanna, and JLO

New music from Shakira with Rihanna, and JLO

Two of them are “out of control,” y la otra is going back to the “block” one more time!  It was a good day in music today with Shakira and Rihanna releasing their contagious collaboration below.  You should be hearing it all over the radio pretty soon.  And also the official teaser for Jennifer Lopez’s new music video being released on the same day.

Jennifer’s eighth studio album – reportedly titled “The Bronx” – is slated for a spring release this year.  The much anticipated Shakira-Rihanna track will be released on March 25 on Shakira’s new album.  We can’t wait for the video!  ¡Va-tar bueno! 

There’s a reason why Ms. Lopez is the Queen of Personal Branding

jennifer lopez personal branding juanofwords

I know.  I know.  So you must be thinking this is another one of those posts where he just sings praises to JLO for the sake of being JLO.  I mean you need not go any further than the search box above and type those three letters to know how much of this website has been consumed with the very important subject of who is La Lopez… and why I am one of her most …err… obsessed fans :-)

But, this time, in this case, you’d actually be wrong.  See while this post is about Ms. Jennifer Lopez.  It is less about her the celebrity and diva per se, and much more about the rising empire that is and exists only because of one very singular and business savvy Latina.  JLO of course.

And you see, the other thing is, in this new virtual world where so many of us are seeking to establish and leave our own virtual footprint no matter how small or large, usually the latter, it is impossible not to take note of someone – a Latina at that – who has managed to master personal branding and marketing so well.  Social media after all is founded and exists almost solely based on the principles of personal branding.  We could all argue, of course, that we don’t want that kind of success.  That we do not want to be as calculated and strategic as Ms. Lopez about everything involving our name and likeness, but then again who the hell are we kidding?

There’s a reason brands and bloggers have meshed so well.  It’s the same formula basically.  They want our audience and we want the perks and credibility their partnership garners.  Not to mention the compensation when we’re lucky.  At least almost all of us do at one point or another.  It’s basic marketing and public relations at its best.  Because after all, let us not kid ourselves, social as much as any other industry is a business.  A new and innovative one at that.  And yes, the doors of opportunity are still kind of wide open for all of us.

That’s where La Lopez comes in!  If there’s anyone who we can better learn from how to do marketing, pr and most importantly business, the right way, that would be her.  Who else but Jenny from the Block owns clothing lines, accessory lines, perfume after perfume, a television and film production house, a major stake in new media companies, and now even a chain of wireless companies.  Not to mention the amount of sponsorship deals that the woman has going at any given time. Seriously.  Watch one of her videos and see how many product placements are not in there!

One could even pose the question, would JLO exist without the sponsorships or would the sponsorships exist without her?  Although more than likely one would and could exist without the other.  The true test then would be how successful either could be without the other.

But that’s the beauty of her entrepreneurial savvy.  She does it so well that it almost seems her personal brand belongs right alongside any and all of the major brands she works with.

As someone who has done sponsorships, product reviews and placements only pretty poorly as a blogger, I can definitely admire JLO making it look so easy.

And already there are others following suit.  At varying degrees, on their own terms, adjusting brands to their unique voices and spaces instead of the other way around.  Dulce Candy and Crafty Chica are only a few of the names that immediately come to mind.  They’re redefining what it is to work with a brand, because at the end of the day it is our own personal brand and reputation that is at stake.  Not the multimillion dollar enterprises seeking to partner with the “right influencers” for their campaigns.  Once those campaigns are over we still have to face you, our readers, and hope that you are still willing to give us the time of day.

It’s a tough business really.  It’s so easy to lose yourself and your voice.

Here’s to remembering who we are and why we started doing what we love to begin with.  The rest is all icing on the cake.

I’m trying to get back to square one myself.

New Music: Jennifer Lopez and Pitbull Do It Again!

Jlo-Live-It-Up-Video-Fabulous juanofwords

They’re back y’all!  Not that the dynamic duo had gone anywhere to begin with.  Pero, fijense nada más… as a diehard Jenny from the Block fan (y’all already knew that right) I have to say this is probably my favorite music video from La Diva Del Bronx so far.  JLO and Pitbull should just keep making music together forever.  As a bonus I’m also sharing their live performance at the 2013 Billboard Music Awards.

http://youtu.be/CHgJ6SM8dEA

What do you say – Hit or Miss?

How Do You Launch A New Beauty Magazine For Latinas? With JLO On The Cover Of Course!

Glam Belleza Latina Cover Jennifer Lopez juanofwords

This is the cover of the new issue of the new magazine just launched by Glamour.  It’s called Glam Belleza Latina and is targeted to “the next generation in beauty for Latina women. The magazine celebrates Latina culture and its passion for beauty, covering everything from fragrance and skin care, to jet-setter beauty tricks.”

And how do you launch such a magazine for Latinas?  Pos by putting JLO on the cover of course!

Okei… so I don’t know about Latinas, but speaking only for myself now, La Diva Del Bronx will certainly give me plenty of reason to go hunting for this new magazine at the grocery store now.

Happy hunting!

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And What About That JLO!? ¡Pier-no-no-noooon!

jennifer lopez leg grammy 2013 grammys juanofwords

Esa piernota!

As if anyone in the world really needed a reminder?  Last night at the Grammy’s Ms. La Lopez, Diva Del Bronx, Jenny From the Block, ex Mrs. Bennifer and Mrs. Marc Anthony, better known as simply JLO, proved once again why she is still the best show stopper in the business!

One word:  ¡Pier-no-no-noooon!

I think Pitbull got it right, Ms. Lopez you were the reason for this year’s dress code enforcement to begin with.  Though for the Grammy’s sake at least she wasn’t wearing that little green number all over again.

Pero bueno, what else can be said about this little black dress that hasn’t already been said by everyone else all over the web?

Good for you JLO!  ¡Cuarentona y todavía bien Buenona!  ¡Más caliente que nunca!

Okay I’ll stop now.

But seriously, what can’t a Latina do!?

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Jennifer Lopez Will Return To Television!

jennifer lopez will return to television juanofwords

Jennifer is not done with the small screen yet.

Not on American Idol – Mariah Carey and Niki Minaj can have at it trying to rescue that show, sans La Lopez – and not even on screen herself.  Instead, fresh off of just recently being named one of the world’s most powerful women, JLO is looking to take her ever-growing entertainment empire onto the small screen as well.  She’s partnering with ABC to bring the one hour series ‘The Fosters’ to the network in an as of yet undisclosed upcoming season.

The network recently announced they were greenlighting a pilot episode from Jennifer’s Nuyorican production house.  The series itself, if it ultimately gets picked up, would feature a multi-ethnic family of foster and biological kids being raised by two moms.  Though even if ABC passes on the show, chances are it will still end up on a cable network anyway.  MundoFox, Comcast, Mun2 are y’all listening?

After getting the boot from ABC, the series Devious Maids found it’s home on Lifetime.  A ver si tiene mejor suerte La Lopez.

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