Tag Archives: Jennifer Lopez

The Latin Explosion documentary by Tommy Mottola: Nov 16

“The U.S. is the second-largest Spanish-speaking country in the world. BOOM!” – Ricky Martin

“It’s our time.” – Jennifer Lopez

“Change your name because Estefan is too difficult to pronounce, and we said ‘NO!'” – Gloria Estefan

“We are everywhere. They have to get used to us.” – Sofia Vergara

“America has a new face.” – Marc Anthony

“You know instead of trying to kick us out, they should be trying to find the ways to keep us here.” – George Lopez

That’s just a snippet of the HBO documentary by Tommy Mottola, The Latin Explosion: A New America premiering on November 16 at 9 p.m. Narrated by John Leguizamo, the documentary aims to capture this moment in time in American history when Latinos are increasingly becoming a dominant force in the United States.

We’re stoked to see the rest of this production!

Others in the documentary include Shakira, Thalia (Tommy’s wife), Rita Moreno, Pitbull, Romeo Santos, Los Lobos, Eva Longoria, Jose Feliciano, Cheech Marin, and Emilio Estefan, Jr. Will you watch?

Tribute to Selena at Billboard Latin Music Awards to feature Jennifer Lopez

Tribute to Selena at Billboard Latin Music Awards to feature Jennifer Lopez

Well now we have to watch the Billboard Latin Music Awards on April 30! Entertainment Weekly is reporting Telemundo and Jennifer Lopez have confirmed the singer and actress will once again reprise her role as the late Queen of Tejano music during this year’s live awards show. If that’s not a hook to make us tune in I’m not sure what is!

Here’s further proof if you don’t believe us!

Tribute to Selena at Billboard Latin Music Awards to feature Jennifer Lopez

Jennifer Lopez on Selena

This interview pretty much sums it up. It’s very hard to believe it’s been two decades since Selena‘s tragic departure in 1995. In fact this March 31st will mark the 20th anniversary of her passing.

Latina magazine caught up with Jennifer Lopez and asked her about the upcoming anniversary of the Tejano legend who she so famously portrayed in the biopic about her life. That was also the film that propelled JLo into stardom. Her response was very much on point:

“It was such an important time in my life and movie in my life. Not so much because I got to play her role, but because I got to learn about her, and I feel like it taught me so much to play her at that time in my career. How to navigate through this business, with a lot of laughter and a lot of heart.”

Great answer, Jenny from the Block!

JLo releases new single ‘Feel The Light’ for HOME

It’s not everyday I get pitched about Jennifer Lopez. Although considering who we’re talking about here, you’d think I’d be getting Jenny from the Block related content all of the time. In any event, when this email came into my inbox announcing the new single by La Diva del Bronx for the upcoming animated film HOME I was all like “OOH LA LA!” And of course, then I had to listen to Feel The Light and share it with you all here. A ver que les parece.

New music from Shakira with Rihanna, and JLO

New music from Shakira with Rihanna, and JLO

Two of them are “out of control,” y la otra is going back to the “block” one more time!  It was a good day in music today with Shakira and Rihanna releasing their contagious collaboration below.  You should be hearing it all over the radio pretty soon.  And also the official teaser for Jennifer Lopez’s new music video being released on the same day.

Jennifer’s eighth studio album – reportedly titled “The Bronx” – is slated for a spring release this year.  The much anticipated Shakira-Rihanna track will be released on March 25 on Shakira’s new album.  We can’t wait for the video!  ¡Va-tar bueno! 

There’s a reason why Ms. Lopez is the Queen of Personal Branding

jennifer lopez personal branding juanofwords

I know.  I know.  So you must be thinking this is another one of those posts where he just sings praises to JLO for the sake of being JLO.  I mean you need not go any further than the search box above and type those three letters to know how much of this website has been consumed with the very important subject of who is La Lopez… and why I am one of her most …err… obsessed fans 🙂

But, this time, in this case, you’d actually be wrong.  See while this post is about Ms. Jennifer Lopez.  It is less about her the celebrity and diva per se, and much more about the rising empire that is and exists only because of one very singular and business savvy Latina.  JLO of course.

And you see, the other thing is, in this new virtual world where so many of us are seeking to establish and leave our own virtual footprint no matter how small or large, usually the latter, it is impossible not to take note of someone – a Latina at that – who has managed to master personal branding and marketing so well.  Social media after all is founded and exists almost solely based on the principles of personal branding.  We could all argue, of course, that we don’t want that kind of success.  That we do not want to be as calculated and strategic as Ms. Lopez about everything involving our name and likeness, but then again who the hell are we kidding?

There’s a reason brands and bloggers have meshed so well.  It’s the same formula basically.  They want our audience and we want the perks and credibility their partnership garners.  Not to mention the compensation when we’re lucky.  At least almost all of us do at one point or another.  It’s basic marketing and public relations at its best.  Because after all, let us not kid ourselves, social as much as any other industry is a business.  A new and innovative one at that.  And yes, the doors of opportunity are still kind of wide open for all of us.

That’s where La Lopez comes in!  If there’s anyone who we can better learn from how to do marketing, pr and most importantly business, the right way, that would be her.  Who else but Jenny from the Block owns clothing lines, accessory lines, perfume after perfume, a television and film production house, a major stake in new media companies, and now even a chain of wireless companies.  Not to mention the amount of sponsorship deals that the woman has going at any given time. Seriously.  Watch one of her videos and see how many product placements are not in there!

One could even pose the question, would JLO exist without the sponsorships or would the sponsorships exist without her?  Although more than likely one would and could exist without the other.  The true test then would be how successful either could be without the other.

But that’s the beauty of her entrepreneurial savvy.  She does it so well that it almost seems her personal brand belongs right alongside any and all of the major brands she works with.

As someone who has done sponsorships, product reviews and placements only pretty poorly as a blogger, I can definitely admire JLO making it look so easy.

And already there are others following suit.  At varying degrees, on their own terms, adjusting brands to their unique voices and spaces instead of the other way around.  Dulce Candy and Crafty Chica are only a few of the names that immediately come to mind.  They’re redefining what it is to work with a brand, because at the end of the day it is our own personal brand and reputation that is at stake.  Not the multimillion dollar enterprises seeking to partner with the “right influencers” for their campaigns.  Once those campaigns are over we still have to face you, our readers, and hope that you are still willing to give us the time of day.

It’s a tough business really.  It’s so easy to lose yourself and your voice.

Here’s to remembering who we are and why we started doing what we love to begin with.  The rest is all icing on the cake.

I’m trying to get back to square one myself.

New Music: Jennifer Lopez and Pitbull Do It Again!

Jlo-Live-It-Up-Video-Fabulous juanofwords

They’re back y’all!  Not that the dynamic duo had gone anywhere to begin with.  Pero, fijense nada más… as a diehard Jenny from the Block fan (y’all already knew that right) I have to say this is probably my favorite music video from La Diva Del Bronx so far.  JLO and Pitbull should just keep making music together forever.  As a bonus I’m also sharing their live performance at the 2013 Billboard Music Awards.

What do you say – Hit or Miss?

How Do You Launch A New Beauty Magazine For Latinas? With JLO On The Cover Of Course!

Glam Belleza Latina Cover Jennifer Lopez juanofwords

This is the cover of the new issue of the new magazine just launched by Glamour.  It’s called Glam Belleza Latina and is targeted to “the next generation in beauty for Latina women. The magazine celebrates Latina culture and its passion for beauty, covering everything from fragrance and skin care, to jet-setter beauty tricks.”

And how do you launch such a magazine for Latinas?  Pos by putting JLO on the cover of course!

Okei… so I don’t know about Latinas, but speaking only for myself now, La Diva Del Bronx will certainly give me plenty of reason to go hunting for this new magazine at the grocery store now.

Happy hunting!

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