Not right now. Pronto. 

Not right now, she said. Not right now, okay sweetie.  Soon.  Pronto. Mom, can you buy me these shoes. Not right now, sweetie.  Mom, can we go watch a movie tonight? Not tonight, honey.  Pronto.  Mom, can you buy me this book?  Sí, pero ahorita no. Not right now.  Soon.  […]

What does it mean to be Mexican in the U.S.?

Honestly, that’s an important question we should be asking ourselves. I say that not only because of the rhetoric around the Mexican experience that has been so prevalent this election season, although that’s part of the reason we should be talking about this. The main reason, for me, that attempting […]

Will Fusion by ABC & Univision Flourish or Flop?

So it’s official.  There’s now an estimated date for when Univision and ABC’s new joint venture – the Fusion network (they have a name for it too now) – will be on the air.  According to the two major US networks by the end of this summer is when we […]

Should the Big Spanish Networks be Afraid of MundoFox?

Their commercial certainly is sexy.   And, of course, when we all hear there will be another new Spanish-language television network for the US Hispanic market, we can’t help but be a little curious.  At least I am.  But when August comes around and somebody officially says “let’s get ready to […]

What do Latinos Want on New ABC-Univision News Network?

Soon there will be a new news network in town.  As you’ve probably already heard, Univision and ABC have decided to come together to create a brand new television channel that will cater specifically to one demographic and one demographic alone.  English-speaking Latinos who prefer to obtain their news en […]