This is a sponsored post written on behalf of the Center for Disease Control. All opinions are our own.

Without Shame. That’s the literal translation of the new web series developed by AltaMed Healthcare Services in support of the Center for Disease Control’s (CDC) One Conversation at a Time campaign.

This HIV awareness initiative is a call to action for the Latino community to talk about HIV and AIDS, increase HIV and AIDS awareness, and decrease HIV-associated stigma and shame. In Sin Vergüenza we follow a Mexican-American family who’s grappling with the very real issues involved in coping with HIV and AIDS.

Ultimately, the message of this original series is to encourage real dialogue that could potentially save lives. And it’s pretty needed conversation, according to the stats:

  •  Latinos account for 21% of the 1.2 million people living with HIV in the United States and 23% of new HIV infections each year.
  • If current trends continue, 1 in 36 Latino men and 1 in 106 Latina women will be diagnosed with HIV in their lifetime.
  • Youth between 13 to 24 years of age accounted for an estimated 26% of all new HIV infections in the United States in 2010.
  • Over 50% of youth with HIV in the United States don’t know they are infected.

Wow, have to admit we were not aware of the severity of this issue.

Which is also a good reason why we should take advantage of National Latino AIDS Awareness Day on October 15 this year to spread the word about this dilemma.

Talk to your loved ones. It’s important.

One Conversation at a Time: HIV Awareness