Ever since Remezcla first wrote about these Huichol-inspired New Balance sneakers created by Mexican designer Ricardo Seco we have been obsessed with getting a pair of them to call our very own. They’re inspired by the beautiful beaded tradition of Mexican Huichol artwork, and serve up a very hefty serving of relevant cultural cues.

Just looking at them, even in pictures, is hugely satisfying.

No news yet on when and where they will be sold. Much less about how much they will cost, but New Balance definitely nailed this marketing tactic. Let’s hope they tell us how to get a hold of a pair soon.

Huichol-Inspired New Balance Sneakers by Mexican Designer Ricardo Seco